Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage

December 15, 2008

*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%), or not interested at all (33%), in incorporating...

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