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Email Marketing: The ROI King

Iris Dorbian

It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, VP of marketing for ExactTarget, a Web-based platform for email marketing, during his lecture on \"Email Plus: The...

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January 14, 2010


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Email Marketing: The ROI King

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