PR News celebrated the winners and honorable mentions of its 2013 Digital PR Awards at the Grand Hyatt in New York City on Nov. 5, 2013. The Digital PR Awards salute the year’s most outstanding digital communications campaigns and the teams behind them.

 

2013 Digital PR Awards –
Winners and Honorable Mentions

Blog

2013_Digital-PR-Awards_Blog_Edelman-DigitalWinner: Edelman Digital - Why VW: Volkswagen's Storytelling Platform

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Builds Healthy Relationships With Consumers Through AHealthierMichigan.org
  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • Esurance - The Esurance Blog: Insurance Tips, Tricks, & Insights
  • General Electric - Txchnologist
  • Klick Health and Millennium: The Takeda Oncology Company - OncologyVoice
  • Shift Communications
  • USANA Health Sciences - What’s Up USANA?

[ Back to Top ]

Cause Marketing/CSR

2013_Digital-PR-Awards_Cause-MarketingCSR_Havas-PRWinner: Havas PR - Ford Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling

Honorable Mentions:

  • Cone Communications - Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Kaiser Permanente - Weight of the Nation
  • Lippe Taylor and Elizabeth Arden - Revolutionizing Social Good: #PinItToGiveit
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Telemundo Local - Vive, Ama, y Lucha! (Live, love, and fight)

[ Back to Top ]

Contest/Game

2013_Digital-PR-Awards_ContestGame_FleishmanHillardWinner: AT&T with FleishmanHillard - the It Can Wait No Texting While Driving Movement

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - “Make the Play” for a Healthier Future: Encouraging Healthy Habits in Michigan Children
  • CertainTeed Corporation - 2012 $75,000 Exterior Living Spaces Home Makeover Facebook Contest
  • Ignite Social Media - FIAT Score a Scorpion Sweepstakes
  • RF|Binder - Spreading Talenti Cheer! Contest
  • Toshiba America Business Solutions - Toshiba Helps Nation's Helpers
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

[ Back to Top ]

Crisis Management

2013_Digital-PR-Awards_Crisis-Management_Royal-Caribbean-Cruises-LtdWinner: Royal Caribbean Cruises Ltd. - Fire onboard Grandeur of the Seas

Honorable Mentions:

  • Airlines for America - Don’t Ground America
  • Edelman - Huggies Turns the Conversation Around: From “Boycott Huggies” to “Huggies Hears Us” in 24 hours
  • Edison Electric Institute - Electric Power Industry Response to Superstorm Sandy
  • Havas PR - Making a Difference for a Newtown Family
  • Pepco Holdings - Using Digital Communications to Help Turn Around the “Most Hated Company in America”

[ Back to Top ]

Digital Communicator of the Year

2013_Digital-PR-Awards_Digital-Communicator_Richard-Licata-NBC-EntertainmentWinner: Richard Licata - NBC Entertainment

Honorable Mentions:

  • Corrine Kovalsky - Raytheon
  • Jean Medina - Airlines for America
  • Jennifer Stalzer - Mastercard

[ Back to Top ]

Digital Marketing Campaign

2013_Digital-PR-Awards_Digital-Marketing-Campaign_Major-League-BaseballWinner: Major League Baseball - MLB Fan Cave

Honorable Mentions:

  • California Earthquake Authority - Increasing Awareness of the Benefits of Earthquake Insurance
  • Child's Play Communications - GUND is Top Dog
  • The Clorox Company - Green Works Launch
  • Hilton Worldwide - DoubleTree by Hilton Little Things Project
  • Eastern Virginia Medical School - My Story Project
  • Halo, Purely for Pets - Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives
  • Mullen and Century 21 Real Estate Moves into SimCity Social
  • Pipitone Group - PPG Glass
  • Seattle's Best Coffee - Black Friday Coffee Break

[ Back to Top ]

Digital PR Campaign - $100K and under

2013_Digital-PR-Awards_Digital-PR-Campaign-100k-and-under_Pizza-HutWinner: Pizza Hut Searches for Manager of Digital Greatness

Honorable Mentions:

  • AMD - Social Media Launch of AMD’s ‘Never Settle: Reloaded’
  • Lockheed Martin Corporation - Journey to Excellence
  • Rx Mosaic Health - Educational Gout Awareness Video: A Candid Discussion with Jim Belushi and Others Affected by Gout
  • Weber Shandwick China - Big Data Gets China Hungry for McDonald’s
  • YMCA of Greater New York’s 160th Anniversary Story-Sharing Campaign

[ Back to Top ]

Digital PR Campaign - $100-$200K

2013_Digital-PR-Awards_Digital-PR-Campaign-100k---200k_Las-Vegas-Convention-and-Visitors-AuthorityWinner: Las Vegas Convention and Visitors Authority - Prince Harry

Honorable Mentions:

  • Cohn & Wolfe for U.S. Olympic Committee - The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'
  • ECU Communications - U.S. Citizenship and Immigration Services Self Check Launch
  • Griffin Strategies - LBJ Express
  • General Electric – Txchnologist

[ Back to Top ]

Digital PR Campaign - $200-$500K

2013_Digital-PR-Awards_Digital-PR-Campaign-200k---500k_Cone-CommunicationsWinner: Cone Communications - National Parks Go Digital: Cone Communications launch of Nature Valley Trail View

Honorable Mentions:

  • Puget Sound Energy with Colehour + Cohen - Re-Energized by Design
  • Vanderbilt University - Vital Stats: Vanderbilt University Statewide Economic Impact
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

[ Back to Top ]

Digital PR Campaign - $500K+

2013_Digital-PR-Awards_Digital-PR-Campaign-500k+_Purple-Door-CommunicationsWinner: Purple Door Communications - Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • The Clorox Company - Clorox’s Bleachable Moments Gets a Younger Generation Buzzing About Bleach
  • FleishmanHillard - A Revolutionary Campaign to Rally Advocates for a Blank Slate
  • Global Strategy Group - The Digital Campaign to Help Re-Elect President Obama

[ Back to Top ]

Digital PR Team of the Year

2013_Digital-PR-Awards_Digital-PR-Team-of-the-Year_Cisco-Systems2013_Digital-PR-Awards_Digital-PR-Team-of-the-Year_MWWCo-Winner: Cisco Systems - Cisco Systems Leads Innovation in Digital PR
Co-Winner: MWW

Honorable Mentions:

  • Finn Partners
  • Idea Grove
  • Makovsky Integrated Communications
  • Shift Communications
  • Waggener Edstrom Worldwide

[ Back to Top ]

Email Newsletter

2013_Digital-PR-Awards_Email-Newsletter_Hunter-Public-RelationsWinner: Hunter Public Relations - Hunter PR’s The 511 e-Newsletter

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • American Institute of CPAs - AICPA News Update: Revamp
  • National Kidney Foundation - Love Your Kidneys
  • Weber Shandwick - Simple Skincare: Driving awareness & cultivating a community through VIP, an interactive newsletter

[ Back to Top ]

Employee Communications Online

2013_Digital-PR-Awards_Employee-Communications-Online_Intuit-IncWinner: Intuit Inc. - Gamification: Speedboats and Battleships

Honorable Mentions:

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • Eczacibasi Group - Be Green
  • Lehigh Valley Health Network - Mission Central
  • United States Postal Service - USPS News Link Digital EmployeeCommunications

[ Back to Top ]

Facebook Communications

2013_Digital-PR-Awards_Facebook-Communications_RFBinder-PartnersWinner: RF|Binder - Building the Talenti Gelato & Sorbetto Facebook Community

Honorable Mentions:

  • Cone Communications - Delivering Snuggly Softness on Facebook
  • Hunter Public Relations - Golden Crisp’s Sugar Bear Sweetens Pop Culture
  • Marina Maher Communications - No Woman Should Die While Giving Life
  • RF|Binder - Ranbaxy Gets Social on Facebook with LAC-HYDRIN FIVE
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign
  • Social Fulcrum - DiabetesWellBeing.com Community Generation

[ Back to Top ]

Influencer Communications

2013_Digital-PR-Awards_Influencer-Communications_The-Clorox-CompanyWinner: The Clorox Company - Clorox Launches Ick-tionary with the Help of Online Influencers & Ick-sperts

Honorable Mentions:

  • Catalyst, an IMG Consulting Company - Timex Sports Ironman World Championship Ambassador Program
  • Ernst & Young with Weber Shandwick - Money Goes Mobile: How EY harnessed the power of mobile banking leaders to drive advocacy
  • General Motors - 2013 North American International Auto Show GM Influencer Program
  • Porter Novelli and Bupa Australia - Bupa Health Influencer Awards
  • RF|Binder - McGraw-Hill Education: Reaching and Engaging Educational Influencers Online to Enhance Brand Perception
  • Rose Communications - Reaching a New Audience, A Blogger Campaign for Crescent OddJob

[ Back to Top ]

Intranet

2013_Digital-PR-Awards_Intranet_AT&TWinner: AT&T Employee Communications - Insider Mobile: AT&T's First-ever mobile Intranet

Honorable Mentions:

  • American Airlines with Weber Shandwick - Helping American Airlines People Connect, Communicate and Collaborate with new Jetnet
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

[ Back to Top ]

Listening Campaign

2013_Digital-PR-Awards_Listening-Campaign_MasterCard-WorldwideWinner: MasterCard Worldwide - From Transactions to Transformation: Bringing MasterCard to the Conversation

Honorable Mentions:

  • blueocean market intelligence - Comprehensive Social Media Listening for Greater Consumer Understanding

[ Back to Top ]

Media Relations Campaign

2013_Digital-PR-Awards_Media-Relations-Campaign_MWWWinner: MWW - McDonald’s New York Metro Nutrition Network

Honorable Mentions:

  • GolinHarris - McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • The Nature Conservancy - A Tsunami of Suds
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

[ Back to Top ]

Microsite/Custom Site

2013_Digital-PR-Awards_MicrositeCustom-Site_Scholastic-IncWinner: Scholastic - Read Every Day. Lead a Better Life

Honorable Mentions:

  • ECU Communications - Department of Homeland Security, U.S. Citizenship and Immigration Services, E-Verify Employee Rights Toolkit Microsite
  • Federal Reserve Bank of Cleveland - The Federal Reserve: Adapting, Evolving, Learning | 2012 Federal Reserve Bank of Cleveland Annual Report
  • Fireman’s Fund Insurance Company - Fireman's Fund 150th Timeline
  • National Retail Federation - This is Retail: Careers, Community & Innovation
  • RF|Binder - Talenti “Share & Reveal” Microsite Launches New Branding and Flavors
  • Novartis and Ruder Finn - Turbo and Scott, TSC eBook
  • Seven Twenty Strategies - Southwest Airlines: Red, White & HOU

[ Back to Top ]

Mobile

2013_Digital-PR-Awards_Mobile_National-Car-Rental2013_Digital-PR-Awards_Mobile_Peter-A-Mayer-AdvertisingCo-Winner: 360i & National Car Rental - "Go Like a Pro" with National Car Rental + Foursquare
Co-Winner: Peter Mayer - Go NOLA

Honorable Mentions:

  • Accenture Outlook journal and iPad App
  • Miles - Colorado State Vacation Guide iPad App
  • USANA Health Sciences - USANA True Health Assessment
  • Vladimir Jones/Centura Health - Movementum

[ Back to Top ]

Most Engaged Brand

2013_Digital-PR-Awards_Most-Engaged-Brand_Catalyst,-an-IMG-Consulting-CompanyWinner: Catalyst, an IMG Consulting Company - DICK’S Sporting Goods

Honorable Mentions:

  • Blue Cross Blue Shield of Michigan - "An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org
  • Cone Communications - Reinventing the Oil Change - Jiffy Lube International
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Makovsky - MediScripts

[ Back to Top ]

New Digital Product/Service

2013_Digital-PR-Awards_New-Digital-Service-Product_Weber-ShandwickWinner: Weber Shandwick: GoLive

Honorable Mentions:

  • a2z - ChirpE Photo Booth
  • GolinHarris - Cisco Live Social Media Command Center
  • SevenTwenty Strategies - RESOLVE's "Fertility Five" Campaign
  • Vodafone - Women First: Empowering Turkey's Women through Technology

[ Back to Top ]

New Site

2013_Digital-PR-Awards_New-Site_HGExpoWinner: HGExpo - New Online Home & Garden Show

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens - Volunteer Website
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • National Retail Federation - This is Retail: Careers, Community & Innovation
  • RF|Binder and Loews Corp. - The New Loews.com: A Fresh Approach Telling the Value Investing Story

[ Back to Top ]

Online Community

2013_Digital-PR-Awards_Online-Community_Weber-Shandwick-for-Unilever-NWinner: Weber Shandwick for Unilever N. America - CLEAR SCALP & HAIR BEAUTY THERAPY

Honorable Mentions:

  • Elsevier - Elsevier Connect
  • Idea Grove - Service Virtualization
  • The Partnership at Drugfree.org - The Hope Share
  • Weber Shandwick - Pure Michigan Travel Introducing the Beauty of Pure Michigan through Instagram

[ Back to Top ]

Online Newsroom

2013_Digital-PR-Awards_Online-Newsroom_Weber-ShandwickWinner: Weber Shandwick - Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling

Honorable Mentions:

  • Genentech - Beyond Resources: The Editorial Newsroom
  • Wieck - Re-Launch of NissanNews.com/InfinitiNews.com

[ Back to Top ]

Podcast/Videocast

Winner: Cisco Systems - My Networked Life: True Stories from a Connected World

Honorable Mentions:

  • JCPR - Altegris Edutainment Series

[ Back to Top ]

Public Affairs Campaign

2013_Digital-PR-Awards_Public-Affairs-Campaign_Airlines-for-AmericaWinner: Airlines for America - Don't Ground America

Honorable Mentions:

  • APCO Worldwide - Business Roundtable: The Home Court Advantage Campaign
  • Blue Cross Blue Shield of Michigan - "Make the Play" for a Healthier Future: Encouraging Healthy Habits in Michigan
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • Stratacomm - MyWireless.org: America's Wireless Voice

[ Back to Top ]

Redesign/Relaunch of Site

2013_Digital-PR-Awards_RedesignRelaunch-of-Site_The-Coca-Cola-CompanyWinner: The Coca-Cola Company - Coca-Cola Journey

Honorable Mentions:

  • Carmichael Lynch Spong - Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower
  • Cone Communications - Cone Website
  • Edelman Indonesia - Nutricia Indonesia Corporate Site Redesign
  • iAcquire - iAcquire 3.0: Brand and Website Redesign
  • Kia Motors America - Relaunch of Kia Media Press Room
  • The U.S. Army with Weber Shandwick - Sharing the Army Strong Story

[ Back to Top ]

SEO

2013_Digital-PR-Awards_SEO_Florida-Sweet-CornWinner: Florida Sweet Corn - Sunshine Sweet Corn

Honorable Mentions:

  • American Institute of CPAs - AICPA Insights: CPA Exam
  • SJ Public Relations - Illinois Office of Tourism Increases Online Visibility among Spanish-preferred Consumers

[ Back to Top ]

Social Networking Campaign

2013_Digital-PR-Awards_Social-Networking-Campaign_Ogilvy-&-Mather-Hong-KongWinner: Ogilvy & Mather Hong Kong - Chengdu Pambassador

Honorable Mentions:

  • ABC Family - Ravenswood Series Announcement
  • Beaman Incorporated and Super Genius for Nielsen's Pair2Share
  • Gregory White PR - Beachhouse Wines: Summer in Every Sip
  • MGSCOMM/SWAY Public Relations - got milk? Bigote de Leche Blogger Spotlight Series
  • Nordic Naturals - Recycled Art Project
  • RF|Binder - Talenti: “Share & Reveal” Campaign launches new branding and Flavors
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

[ Back to Top ]

Twitter Communications

2013_Digital-PR-Awards_Twitter-Communications_Quaker-&-HugeWinner: Quaker & Huge - @RealCapnCrunch Sets Sail for Twitter

Honorable Mentions:

  • Alembic Health Communications and The National Meningitis Association - Taking Flight on Twitter to Increase Meningitis Awareness and Engage Stakeholders in Prevention
  • AT&T’s Twitter Tribe Program: Turning employees into brand ambassadors, one tweet at a time
  • Habitat for Humanity’s National Women Build Week 2013 Twitter Party
  • RF|Binder - McGraw-Hill Education: Getting Chatty on Twitter
  • RF|Binder - Building the Talenti Gelato & Sorbetto Twitter Community

[ Back to Top ]

Use of Facebook

2013_Digital-PR-Awards_Use-of-Facebook_Weber-ShandwickWinner: Weber Shandwick - Ameren Missouri Powers Change

Honorable Mentions:

  • Gregory FCA - Friendly Planet Travel’s Win the World Facebook Sweepstakes
  • Hunter Public Relations - Cans Get You Cooking ‘Cantry Makeover’ Sweepstakes
  • Ignite Social Media and Radisson Hotels - 50 Years/50 Days/50 Rooms
  • Red Agency - Thermoskin Community Sports Fund
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

[ Back to Top ]

Video

2013_Digital-PR-Awards_Video_Purple-Door-CommunicationsWinner: Purple Door Communications - Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Honorable Mentions:

  • Accenture - Accenture Online Video Re-launch.
  • APCO Worldwide - TV9: The Free Press Georgia Movement
  • DAVIES - Rosemont Copper: Cyanide Beach
  • Kaplow Communications - Skype brings reading to life by connecting classrooms with authors through group video calling
  • Sony Computer Entertainment America - Playstation4 Sizzle Reel
  • U.S. Department of Veterans Affairs - Veterans Crisis Line: Common Journey PSA
  • Weber Shandwick - Hellmann’s FOOD & WINE Classic in Aspen

[ Back to Top ]

Viral Campaign

2013_Digital-PR-Awards_Viral-Campaign_AMD2013_Digital-PR-Awards_Viral-Campaign_Channel-FactoryCo-Winner: AMD - AMD Radeon HD 7990 eBay Stunt
Co-Winner: Channel Factory - Nestle Hot Pockets “Pocket Like It’s Hot”

Honorable Mentions:

  • Harbinger Communications - Petcurean Pet Nutrition’s first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
  • Ignite Social Media - Jeep Arctic Yeti Dig
  • Sony Computer Entertainment America - PlayStation 4 Sizzle Reel

[ Back to Top ]

WOW! Campaign

2013_Digital-PR-Awards_WOW-Campaign_Quaker-&-HugeWinner: Quaker & HUGE - Cap’n Crunch Earns His PR Stripes With Viral Uniform Controversy

Honorable Mentions:

  • AMD - AMD Radeon HD 7990 eBay Publicity Stunt
  • GolinHarris - Cisco Live Social Media Command Center
  • Major League Baseball - MLB Fan Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant

[ Back to Top ]