Digital PR Guidebook, Vol. 5

Digital Version
$399.00

Add to cart

Print Version
$449.00

Add to cart

Overview:

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Whether it’s the profound changes in the way that corporations create and distribute content, tilting the balance in political elections or altering the very nature of media relations, digital media and digital communications have become pervasive in the PR world. And it’s only going to become more pronounced in 2014 and beyond. This is why you and your team need PR News’ Digital PR Guidebook.

Chapters include:

  • Overview and Research
  • Facebook
  • Twitter
  • Emerging Social Media: Pinterest, Instagram and Beyond
  • Legal Concerns and Social Media Policies in Digital PR
  • Digital PR Measurement
  • SEO
  • Content Creation
  • Video
  • Media & Influencer Relations
  • Crisis Communications
  • Public Affairs
  • Customer Service and Brand Management
  • Internal Communications
  • Case Studies

Review Full T.O.C.

The information contained within these pages is chock-full of real-world examples of how digital media is fundamentally changing the modus operandi of communications executives, whether it’s the proliferation of online- video programming to help layer PR campaigns or how digital channels have forever changed how PR pros respond when a crisis hits them right between the eyes.

Digital Version
$399.00

Add to cart

Print Version
$449.00

Add to cart

Return to the PR Press Store

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you have any questions or receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com.

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.