Digital PR Guidebook, Vol. 5
This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.
Whether it’s the profound changes in the way that corporations create and distribute content, tilting the balance in political elections or altering the very nature of media relations, digital media and digital communications have become pervasive in the PR world. And it’s only going to become more pronounced in 2014 and beyond. This is why you and your team need PR News’ Digital PR Guidebook.
- Overview and Research
- Emerging Social Media: Pinterest, Instagram and Beyond
- Legal Concerns and Social Media Policies in Digital PR
- Digital PR Measurement
- Content Creation
- Media & Influencer Relations
- Crisis Communications
- Public Affairs
- Customer Service and Brand Management
- Internal Communications
- Case Studies
The information contained within these pages is chock-full of real-world examples of how digital media is fundamentally changing the modus operandi of communications executives, whether it’s the proliferation of online- video programming to help layer PR campaigns or how digital channels have forever changed how PR pros respond when a crisis hits them right between the eyes.
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