PR News celebrated the winners and honorable mentions of its 2014 Digital PR Awards at the Grand Hyatt in New York City on October 10, 2014. The Digital PR Awards recognize the organizations that took risks, made tremendous strides and demonstrated their understanding of the power of digital communications in public relations.

The event also honored PR News' PR Agency Elite, which showcased the top PR agencies of the year.

 

2014 Digital PR Awards –
Winners and Honorable Mentions

Blog

Winner: Time Warner Cable - Time Warner Cable Untangled Blog

Honorable Mentions:

  • General Electric - The Txchnologist
  • Human Rights Campaign - HRC Blog
  • MasterCard - MasterCard's Cashless Pioneers Blog: Every Transaction has a Story
  • Samsung Electronics - Samsung Electronics Official Korean Blog
  • SHIFT Communications - Content is King: How SHIFT Communications Rebuilt Its Agency Blog
  • USANA Health Sciences - What's Up, USANA?

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Blogger

Winner: Brian Solis

Honorable Mentions:

  • Chris Brogan, Owner Media Group
  • Kenneth D. Makovsky, My Three Cents
  • Peter Shankman

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Cause Marketing/CSR

Winner: APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge

Honorable Mentions:

  • APTA + DDC Advocacy - Voices for Public Transit Campaign
  • Kruger Products USA, Inc. - White Cloud Children's Miracle Network Hospital’s Campaign
  • Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
  • Powell Tate on behalf of National Women's Law Center - This Is Personal
  • SheKnows - #BossyIs by SheKnows Empowers Girls to Lead
  • Toyota & 360i - Meals Per Hour

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Contest/Game

Winner: Esurance - #EsuranceSave30

Honorable Mentions:

  • Allstate Insurance Company - Allstate Talks Tech with Infomercials
  • Carrington College - #CarringtonCares Challenge
  • Cramer-Krasselt - Rain-X Driving Xpert
  • Current Lifestyle Marketing - Liquid-Plumr Clog Culprits
  • Hilton Worldwide - DoubleTree by Hilton - Where in the World is the DoubleTree Cookie Contest
  • KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
  • SPN Communications - Lee Jeans Marathon
  • Symantec Corp. - Boldly Go Contest

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Digital Communicator of the Year

Winner: Sam Ford, Peppercomm

Honorable Mentions:

  • Andrew Bowins, MasterCard
  • Mitzi Emrich, MWW
  • Ian Cohen, Weber Shandwick

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Digital PR Campaign - $100K and under

Winner: Marina Maher Communications - Secret and Diana Nyad Blow Social Engagement out of the Water

Honorable Mentions:

  • Colangelo & Partners Public Relations - National Verdejo Day
  • Defense Health Agency Communications Division - Quit Tobacco: Make Everyone Proud
  • rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
  • Solomon McCown & Company - EnCorps Teachers Program Digital Marketing Campaign

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Digital PR Campaign - $100-$200K

Winner: AICPA - #CPAPOWERED Social Media Campaign

Honorable Mentions:

  • Kronos Incorporated - Workforce HOME
  • Newlink Group - Optimizing Digital Media to Build Understanding and Support for SICA and Central American Integration

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Digital PR Campaign - $200-$500K

Winner: Coty Inc. - The Marc Jacobs Tweetshop

Honorable Mentions:

  • APTA + DDC Advocacy - Voices for Public Transit Campaign
  • GolinHarris - Who's Got The #MightyWings
  • R&R Partners - Vegas Enablers
  • Weber Shandwick St. Louis, New York and Chicago - Smoke is the Bandit with Mobil 1

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Digital PR Campaign - $500K+

Winner: FCB Health - HEY MS, Take This!

Honorable Mentions:

  • The Clorox Company - "The Ick Awards"
  • FleishmanHillard - Chevrolet & The American Cancer Society Purple Roads Initiative
  • Racepoint Global - Glidden Paint 2013 Engagement Media Campaign

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Digital PR Campaign – General Excellence

Co-Winner: Taylor Strategy - Taco Bell Shakes up the Breakfast Routine

Co-Winner: Weber Shandwick - Smoke is the Bandit with Mobil 1

Honorable Mentions:

  • Coty Inc. -The Daisy Marc Jacobs Tweet Shop
  • Cramer-Krasselt - BISSELL One Step Closer
  • Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
  • MWW - Stronger than the Storm: Social and digital help in shifting perception on NJ after Superstorm Sandy
  • rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
  • Seminole Hard Rock Hotel & Casino Tampa - SHRTampa Celebrates A Rockin' 10 Years
  • Waggener Edstrom Communications - Life in the Digital Crosshairs: Microsoft's Cybersecurity Story
  • Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

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Digital PR Team of the Year

Winner: United Nations Foundation

Honorable Mentions:

  • Cisco Systems
  • Human Rights Campaign

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Email Newsletters

Winner: Columbia University School of Nursing - @ColumbiaNursing e-Newsletter

Honorable Mentions:

  • Coyne Public Relations - Launching the Inaugural Humana Communities Benefit eNewsletter
  • Otter Products - OtterBox Public Relations Email Newsletter 2014

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Employee Communications Online

Winner: RF|Binder on behalf of CVS Health - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday

Honorable Mentions:

  • Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
  • Kindred - IKEA Foundation: The iWitness Programme

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Facebook Communications

Co-Winner: 451 Marketing - America's Best "Liked" Candle

Co-Winner: Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook

Honorable Mentions:

  • Alpaytac - Facebook Communications: Turkish Airlines
  • Brand Definition - JBL Professional - Life Is A Stage
  • FSC Interactive - Indulge: Riverwalk Grand Opening
  • KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
  • MD Anderson Cancer Center - MD Anderson Cancer Center Facebook page
  • TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance
  • Weber Shandwick - RNspire Cardinal Health's Nurse Appreciation Program

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Influencer Communications

Winner: Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community

Honorable Mentions:

  • Catalyst IMG - Timex Ironman 2014 National Running Day
  • Finn Partners on behalf of Jamba Juice - Getting Juicy with Social Media Influencers
  • Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health
  • Meredith Xcelerated Marketing - Igniting Italian Passion with Lavazza's Passionistas
  • Sway Group - Ariat brings classic equestrian style to high-fashion audience

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Intranet

Winner: inVentiv Health - inFuse: A Global Town Square for a Company in Transition

Honorable Mentions:

  • AutoTrader Group Launches a Social Intranet: The Hub
  • Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
  • BBVA Compass - Intranet
  • BMW North America with MSLGROUP - Making Dealer Communications a Two-Way Street: BMW Dealer Direct
  • The Nature Conservancy - The CONNECT Refresh
  • Victaulic - Victaulic Pipeline

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Listening Campaign

Winner: Makovsky - Harnessing "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications

Honorable Mentions:

  • 451 Marketing - America's Best "Liked" Candle
  • MasterCard - MasterCard's Conversation Suite: Bringing Insights and Analytics to Social Media Engagement
  • Molina Healthcare Inc. - Social Listening in the Age of HIPAA
  • Weber Shandwick - Honey Maid: Love

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Location-based Digital Campaign

Winner: Adobe Create Now Tour for use of Facebook Custom Audiences

Honorable Mentions:

  • Eastern Virginia Medical School - Ready for Residency (Pilot Program)
  • Esurance - Fuelcaster

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Media Relations Campaign

Winner: Access Communications - Intuit Small Business Big Game

Honorable Mentions:

  • Bhava Communications - Be Bold: Turning the Right Place and the Right Time into PR Magic
  • Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak
  • Cramer-Krasselt - Johnsonville Brattender Campaign
  • TopFire Media - Saving Face

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Microsite/Custom Site

Winner: Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly

Honorable Mentions:

  • Cisco Systems - FOCUS
  • PhRMA, Connections Media and The Herald Group - #PhRMA14 Annual Meeting
  • Hilton Worldwide - DoubleTree by Hilton - DTour
  • Lincoln Financial Group Retirement Plan Services - Chief Retirement Savings Officer Quiz
  • MWW - Stronger than the Storm: Creating a digital hub to demonstrate the resilience and pride of the NJ Shore
  • Racepoint Global - IBM Selling with Social Insight
  • Waggener Edstrom Communications - Holidays Made Possible by Microsoft

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Mobile App

Winner: APCO Worldwide - The Children’s Hospital of Philadelphia ‘Vaccines on the Go: What You Should Know’ Mobile Application

Honorable Mentions:

  • Booz Allen Hamilton - Momentum
  • Carpet One Floor & Home - Beautiful Design Made Simple
  • Coca-Cola North America - Coca-Cola Ambassador Mobile App
  • Current Lifestyle Marketing - Hidden Valley Twist on Tonight
  • MD Anderson Cancer Center - MD Anderson Mobile

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Most Engaged Brand

Co-Winner: 451 Marketing - America's Best "Liked" Candle

 

Co-Winner: MWW - McDonald's New York Metro: Red Zone Replays

Honorable Mentions:

  • Association Headquarters Inc. - You are Now Entering the Baby Safety Zone
  • Cohn & Wolfe - Blueair Social Engagement Campaign
  • Transamerica - Enterprise Social Team

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New Digital Service/Product

Winner: Accenture - accenture.com

Honorable Mentions:

  • Blueocean Market Intelligence Services Private Limited - Social Profiling Platform
  • BP and Ogilvy Public Relations - The Advocacy Index: Activating Passionate Fans
  • National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
  • University of Alberta - MOOC v2.0 - Dino 101

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New Site

Winner: Booz Allen Hamilton - Guard Your Health

Honorable Mentions:

  • Anadolu Group - Intergrated Approach Beyond Strategy
  • Jefferson National - The Online RIA and Fee-Based Advisor Experience
  • Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly
  • SPN Communications - One Country, One Team: Komanda.RF E-Magazine
  • TopFire Media - Betsy's Bricks Website Design
  • Wells Fargo & Company - Wells Fargo Stories: An online journal of working together

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Online Community

Co-Winner: Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community

Co-Winner: Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook

Honorable Mentions:

  • APTA + DDC Advocacy - Voices for Public Transit Campaign
  • Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
  • Mashable - MashableReads
  • MWW - Stronger than the Storm: Using the power of social media to support NJ shore businesses and communities
  • RF|Binder on behalf of CVS Health - CVS Health Highlights Commitment to Community via Twitter
  • United Nations Foundation - SocialGood Global Community

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Online Newsroom

Co-Winner: AT&T With FleishmanHillard - AT&T's Social Newsroom

Co-Winner: MasterCard - The MasterCard Engagement Bureau: Brand Publishing Around the World

Honorable Mentions:

  • Cisco Systems - Cisco's The Network
  • Inserm Press Room
  • POM Wonderful's Press Room Makes POM-Inspiration Simply Wonderful
  • Weber Shandwick - Keeping Consumers Engaged: Live.Love.Lux

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Podcast/Videocast

Winner: AT&T Corporate Communications -Around the Globe, AT&T employee newscast

Honorable Mentions:

  • Content Marketing Institute - This Old Marketing Podcast with Joe Pulizzi & Robert Rose
  • San Francisco International Airport - Inside SFO

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PR Firm of the Year | Digital

Winner: Waggener Edstrom Communications

Honorable Mentions:

  • Dixon Schwabl - Digital Division Grows at Dixon Schwabl
  • MWW - Making MWW Matter More

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Public Affairs Campaign

Winner: Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak

Honorable Mentions:

  • APCO Worldwide - U.S. Travel Association's Entry Reform Campaign
  • APTA + DDC Advocacy - Voices for Public Transit Campaign
  • Bravo Group Brings Campaign-Style Approach to PA Jobs, PA Energy Rally
  • Purple Strategies - Financial Protection Benefits Campaign
  • Powell Tate on behalf of National Women's Law Center - This Is Personal
  • TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance

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Redesign/Relaunch of Site

Winner: U.S. Chamber of Commerce - Redesign or Bust: The Story of U.S. Chamber of Commerce Website Redesign

Honorable Mentions:

  • 11mark - USO-Metro
  • BRT & NJI Media - BusinessRoundtable.org Redesign
  • General Electric - GE Reports
  • General Motors - GM FastLane: Keeping General Motors at the Forefront of the Shifting Media Landscape
  • National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
  • Pepco Holdings, Inc. - PHI's Responsive Website Redesign
  • San Francisco International Airport - flySFO.com

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SEO (Search Engine Optimization)

Winner: 451 Marketing - AstraZeneca's Remedy

Honorable Mentions:

  • University of Alberta - Dino 101 Product Marketing and Promotion

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Social Networking Campaign

Winner: Sway Group - Energems Chocolate Energy Energize Facebook Community

Honorable Mentions:

  • Barnes & Noble College Marketing - #StudentsDoingGood Campaign with Habitat for Humanity
  • Boza Agency - Florida Renaissance Festival steps into the Digital Era
  • Coty Inc. -The Daisy Marc Jacobs Tweet Shop
  • Kronos Incorporated - Tweet to Donate
  • Ogilvy Public Relations - A LinkedIn First: Reaching B2B Customers in an Unexpected Way
  • RF|Binder on behalf of Truvia brand, Cargill Inc. - Celebrate #HealthierHolidays Using Truvia Baking Blend
  • Safe Kids Worldwide - Keeping Kids Safe Around Medicine
  • SPM Communications - The Krystal Company Stacker Taste Tour
  • Weber Shandwick on behalf of MilkPEP - Protein Fight Club

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Twitter Communications

Winner: Marina Maher Communications - Head & Shoulders "Season of the #Whiff"

Honorable Mentions:

  • 451 Marketing - America's Most "Liked" Candle
  • APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
  • Citizen Relations for Procter & Gamble - Dreft Announces The Arrival Of A Little Star On Twitter
  • Esurance - #EsuranceSave30
  • Meet Minneapolis & Spong - #askMPLS
  • RF|Binder on behalf of Truvia brand, Cargill Inc. - Lydia Should Have Switched to Truvia: A Case for Real-Time Content Marketing

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Use of Facebook

Winner: Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

Honorable Mentions:

  • Essencius - Guld Barre Prize 2013
  • FleishmanHillard - Connecticut's Fan-Favorite Town
  • Fresh Ideas Group - Canyon Bakehouse Month of Love Giveaways
  • Molina Healthcare Inc. - Pay it Forward: Molina Healthcare's Community Champions Awards Facebook Challenge
  • NETEYE GmbH - Bosch – 5 Minute Internship

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Video

Winner: Booz Allen Hamilton - Guard Your Health

Honorable Mentions:

  • Critical Mass and Current - The power of nature in every bottle
  • Current Lifestyle Marketing - Glad Black Bag Trash Crashers
  • Kaiser Permanente - Every Body Walk!
  • Porter Novelli - American College of Rheumatology Simple Tasks Campaign
  • PRISM Marketing/ MSLGROUP on behalf of P&G - Mother's Day Video
  • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
  • Weber Shandwick on behalf of MilkPEP - Chocolate Milk: From the Grid Iron to IRONMAN
  • Weber Shandwick and Ocean Spray - Jimmy Fallon #saucesingles

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Viral Campaign

Co-Winner: Clever Girls Collective - #Batkid Saves San Francisco
Co-Winner: Taylor Strategy - Taco Bell Shakes up the Breakfast Routine

Honorable Mentions:

  • Catalyst IMG - Timex Ironman 2014 National Running Day
  • Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
  • Qualtrics and LEWIS PR - Could You Survive a Zombie Apocalypse?
  • United Nations Foundation - International Day of Happiness
  • Weber Shandwick - Honey Maid: Love

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WOW! Campaign

Winner: Mullen - CENTURY 21 Breaks Bad

Honorable Mentions:

  • 451 Marketing - On-Tap Secret Bartender's Happy Hour
  • The Clorox Company - "The Ick Awards"
  • EVB/Victors & Spoils - Tweeting with Mittens
  • Human Rights Campaign - Love Conquers Hate Campaign
  • United Nations Foundation - #UNselfie
  • Weber Shandwick with the National Pork Board - #PorkLUV- A Flower With Real Power

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