Seven Things You Will Learn From This Week's Issue of PR News
1. 76% of surveyed consumers believe word of mouth is the most effective way for nonprofits to reach them.
2. Cross-disciplinary training and team members with non-PR backgrounds are ways to integrate communications efforts.
3. Only 49% of surveyed employees have trust and confidence in the job of senior management.
4. With broadband proliferation and the popularity of social media sites, Web video has become the latest "must do" in online marketing.
5. You should give your pro bono client as much time and effort as other clients.
6. Pro bono work enhances your relationships and business opportunities.
7. Bloggers appreciate the occasional phone call.