Seven Things You Will Learn In This Week's Issue Of PR News
1. There are no bad questions, only bad answers.
2. To suddenly appear "green" is unbelievable, but a gradual shift in policy is something the media is more willing to swallow.
3. Shareholders don't necessarily get nervous in a crisis, but they are always unhappy when a popular CEO steps down.
4. Whether tone is positive, negative or neutral, research indicates that volume of coverage links tightly with business results.
5. If you don't define desired business outcomes in advance, you're not doing much for the business.
6. Training PR volunteers to help your campaign gives them skills they can use for life.
7. The most important element of a collaborative campagin is making sure both teams are on the same message page.