Seven Things You Will Learn In This Week's Issue Of PR News
1. 70% of benchmarked companies employ decentralized market-research structures.
2. Part of any preparation before the SEC or the FDA should include profiling the members of the deciding committee to whom your spokesperson will be presenting.
3. A Brand Summit should include horizontal and vertical audiences.
4. Judgment is the most commonly misspelled word in the U.S. media.
5. A matrixed org structure fosters an understanding of local markets and gives a sense of individuals having a stake in large-scale business activities.
6. Large-scale CSR partnerships must be carefully orchestrated for the best results.
7. Even hungry kids don't like to look "different."