Seven Things You Will Learn In This Week's Issue Of PR News
1. A recent study found that nearly 60% of blame is directly attributed to the CEO after a crisis strikes.
2. IBM saves $100 million per year in real estate expenses by having 42% of its 330,000 employees work off-site.
3. Videos posted on social media sites should contain behind-the-scenes or how-to information.
4. True integrated communications is about who's representing the business rather than functional silos.
5. Swapping roles with a junior executive for a day allows senior managers to refresh their management skills.
6. Law firms face many legal restrictions in advertising their services.
7. Using several different components can result in a more impactful media launch.