Seven Things You Will Learn In This Week's Issue of PR News
1. PR execs should buy negative words associated with their brand or product to control SEO.
2. PR execs should seek inspiration from newspaper headlines when writing e-mail subject lines.
3. 42% of baby boomers' purchasing decisions are influenced by a company's social or environmental policies.
4. Less than 10% of surveyed PR execs had ever received any formal training on the ethical decision-making process.
5. The HR/PR relationship can be symbiotic; HR has access to employee info, and PR has access to communications channels.
6. Strategic partnerships facilitate stakeholder engagement.
7. Subcommittees help large organizations focus efforts.