Seven Things You Will Learn In This Week's Issue Of PR News
1. When measuring the success of media training for blogs, consider keyword pickup and tonality.
2. Coca-Cola is the top global brand for the eighth year in a row.
3. Third-party advocates should act as a "truth squad" when vetting campaign messages for accuracy.
4. Advocacy advertising can be used in public affairs initiatives to educate policy makers about an issue.
5. Third-party Web sites like snopes.com and hoax-slayer.com are sources for finding out which crises are actually based on hoaxes.
6. Research shows that too much success contributes to high stress levels among leaders.
7. One of the biggest challenges in communicating with skeptics and allies is identifying the best channels to connect their terms.