Seven Things You Will Learn In This Week's Issue Of PR News
1. Only 37% of surveyed executives use or are planning to use social networking.
2. Cost per minute spent with a prospect allows comparison against other ways of reaching potential customers when trying to measure the ROI of time at a conference.
3. In the past 10 days, 69% of surveyed execs watched videos online for business purposes.
4. Consumer-generated content and conversations are not uncontrollable.
5. Communications execs are integral in developing corporate leaders.
6. Association PR is more prone to political wrangling than corporate PR, so act accordingly.
7. A food-related crisis calls for speed, patience and flexibility in a PR response.