Seven Things You Will Learn In This Week's Issue Of PR News
1. 1% of a community generates new content, and 10% of a community contributes to existing content.
2. The agency billing-rate model is flawed.
3. 81% of Gen Y-ers feel somewhat or very disconnected from the information flow, politics and career opportunities across their organizations.
4. Discussion forums on corporate Intranets create a "my door is always open" corporate culture.
5. 77% of surveyed American office workers would like the opportunity to shift their work hours or to work remotely.
6. If your CEO drives an Escalade, don't call Newsweek to talk about the energy efficiency of your latest product.
7. Integrated campaigns are ideal for initiatives with broad audiences.