Seven Things You Will Learn In This Week's Issue Of PR News
1. When launching a PR initiative, consider what you can do in-house before partnering with external organizations.
2. When asked what their most trusted media sources were, 33% of moms responding to a survey cited Web sites.
3. 24.7% of survey respondents visit social networking sites at least weekly in their capacity as communications professionals.
4. When vetting potential measurement firms, ask if their service is based on computerized or human coding.
5. When measuring ROI, be diligent on the technical development of the program.
6. 46% of surveyed small business owners hired/tried to hire in the 2nd quarter of 2008.
7. 50.2% of survey respondents say their PR department engages with social media.