7 Things You Will Learn In This Week's Issue Of PR News
1. Pitching satellite radio is all about honing in on the producer.
2. 97% of workers surveyed said they preferred workplace managers who could make them laugh.
3. If you don't have a marketing zealot in your CEO, your CFO is your next stop.
4. Research may be one of the starting points of a PR project, but it can be a vital component to a campaign's success.
5. Ernst & Young's Facebook network alone has 16,000 members.
6. Both hourly billing and retainers have downsides as far as accomplishing the goals of agencies and clients.
7. Survey research is all about asking the right questions of the right people in the right way.