Seven Things You Will Learn In This Week's Issue Of PR News
1. 64% of survey respondents say that co-workers gossip about company news.
2. When hosting an outdoor event, make sure that restrooms, food, water, seating and a covered area are available for onlookers.
3. During a product recall crisis, if you don't put an explanatory video on the Web, someone else will.
4. The perfect apology involves five ingredients.
5. More than 75% of respondents say that the staff profile section of a corporate Web site is most important to them when searching for a new agency.
6. There are as many as 12 activities for which surveyed CEOs think marketing is responsible.
7. To engage influential bloggers, put content where they are looking for it and in a form they can easily use.