Seven Things You Will Learn In This Week's Issue Of PR News
1. When creating a video campaign, use metrics like exposure time and re-play rates to measure success.
2. There are four principles of reaching and measuring an audience of "Millennial" influencers.
3. Primary stakeholders in foreign markets differ greatly, as do language laws.
4. There are five types of influencers that must be reached during a product launch.
5. Anniversary celebrations should reach as wide an audience as possible by bridging generations and demographics.
6. Extranets are the most efficient way to collaborate on a project.
7. Encouraging employees to post their own photos and profiles on the corporate site helps build online community.