Seven Things You Will Learn In This Week's Issue Of PR News
1. If your account value to an agency represents less than 30% of their current total billing, they are probably too large for you.
2. Building credibility is not a sales job.
3. 71% of surveyed Millennials watch/read personal content created by others online.
4. To be meaningful, media analysis requires a comparable and representative sample of media titles per country, market or sector.
5. 72% of survey respondents establish measurement objectives prior to beginning a campaign/project.
6. One company argues that there is a viable argument for creating one single measurement metric.
7. Flash and Silverlight offer advertisers ways to go beyond pre-roll for in-video ads.