Seven Things You Will Learn In This Week's Issue Of PR News
1. Product launches are the perfect opportunity to integrate marketing and PR.
2. 73% of COOs in "Most Admired Companies" give themselves six months or less to prove their worth when a new CEO arrives.
3. Depending on the length of a story, a journalist will ask between 10 and 30 questions, which will usually result in only one or two quotes.
4. Business magazines are globally the most trusted source of information.
5. 25% of COOs in "Most Admired Companies" have no interdepartmental rivals.
6. When changing the name of a company, you can choose from real words, derivitives of real words, combinations of existing words or non-words.
7. 58% of U.S. survey respondents trust business to do what's right.