Seven Things You Will Learn In This Week's Issue Of PR News
1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from politics.
2. To empower employees to go green, align incentives with the organization's desired green outcomes.
3. When trying to be transferred to an overseas job, market yourself by focusing on your key competencies.
4. Pregnant women and new moms engage in one-third more WOM conversations per day than the total public.
5. 62% of surveyed execs believe professional networking sites like LinkedIn will be most useful in recruiting efforts in the next three years.
6. There are five steps to selling search: anticipate, diagnose, integrate, measure and extend.
7. When measuring messages' impact, focus on storytelling and the impact of specific words on audiences.