Seven Things You Will Learn In This Week's Issue Of PR News
1. Google + Yahoo = 61% of U.S. Online Ad Revenue.
2. ROI doesn't always have to be about financial measures; sometimes it's just about spreading the word.
3. Measuring the success of IR programs, as with doing so for PR initiatives, involves looking at outputs and outcomes.
4. Companies must be transparent about their impact on the environment and assess and report their operating practices and risks before they communicate any green messages.
5. When starting your own PR agency, sometimes the best place to get new business is through recommendations from your direct competitors.
6. Video doesn't have to be an expensive proposition.
7. Of the 23,160 Facebook applications, fun-based ones dominate reasons for use.