Seven Things You Will Learn In This Week's Issue Of PR News
1. During a media interview, "no comment" is a comment, and it's one to avoid.
2. 35% of survey respondents said their company has a dedicated customer experience management role.
3. Don't send principals out to pitch clients and, once you've won the business, give the work to junior members; clients see it as a bait and switch.
4. Take the content you write regularly and create an e-mail list of people to send it to.
5. When choosing a cause to support, make sure your CEO is passionate about it.
6. The public, not the media, will control 25% of the world's entertainment by 2012.
7. When planning a conference, make sure you come close to your expected number of attendees; otherwise, the venue will charge you a fee.