Seven Things You Will Learn In This Week's Issue Of PR News
1. In today's business environment, employee training is an investment, not a cost.
2. Pitch unexpected media outlets by identifying shared interests between your campaign's "story" and the media's audience.
3. 66% of survey respondents cited new distribution platforms as the larger driver of revenue growth.
4. In 2007, Web advertising revenue totaled $21.2 billion, 26% more than the previous year.
5. In corporate/nonprofit partnerships, there are 10 principles of good conduct.
6. A recession creates business opportunities for many industries.
7. 64% of responding PR professionals report directly to the C-suite.