Seven Things You Will Learn In This Week's Issue Of PR News
1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications.
2. The percentage of an agency's time that is billable to a client jumped from 84% to 90% in 2007.
3. The cost of rent should never account for more than 7% of an agency's annual revenue.
4. The ROI of corporate responsibility initiatives goes beyond sales and profitability to include attracting/retaining top talent.
5. Launching an internal brand should be about influencing enough champions to create a tipping point.
6. Executives should aim to allocate 3-4% of the total PR budget to measurement.
7. Americans spend approximately 60% of their waking hours working.