Seven Things You Will Learn In This Week's Issue Of PR News
1. Partnering with scientists and researchers adds credibility to a campaign, especially when it is health-related.
2. The amount of time consumers spend online has increased from a mean of 27 minutes daily in 2005 to a projected 46 minutes for 2009.
3. PowerPoint presentations outlive a news conference and reach a much larger audience if they are subsequently posted on Web-based portals.
4. Half of surveyed communicators regularly counsel management on ethical decisions.
5. When managing a crisis, actions speak louder than words.
6. 86 of the S&P 100 companies now have corporate sustainability Web sites.
7. The concept of sustainability was introduced in 1987.