Seven Things You Will Learn In This Week's Issue Of PR News
1. PR News announces the finalists of the 2008 Platinum PR Awards.
2. When marketing via social media, provide consumers with the brand's assets, a platform and the freedom to drive campaigns virally.
3. Sustainable business is a form of risk management and opportunity capitalization.
4. Twitter only allows messages to be 140 characters long.
5. Thanks to Twitter, some PR execs now write press releases to meet the platform's 140-character maximum.
6. You can use monitoring sites to measure the frequency with which your agency is mentioned on social media platforms.
7. Hillary Clinton invested $1 million in a town hall meeting while Barack Obama supporters created an online video that was seen by 120 times Clinton's in-person audience.