Developing the Right PR, Legal Message Points During a Crisis

Few media feeding in recent years has been more frenzied than
the response to the sex scandals that have engulfed the Catholic
Church. It was also an unfortunate example of what happens when an
institution does not have consistent message points in place in
preparation for, and throughout a crisis - message points that,
despite the size and complexity of the institution, must cohere
from Rome to Boston to Dublin.