There is good news and bad news in this latest PR Council survey of its roughly 100 member firms. First, the good news: 66% of those who replied said revenue for 2017 is ahead of 2016 and that projections are on target or better than forecasts.
Another bit of good news is that respondents told the PR Council survey they had not lost staff to management consulting firms. In terms of management consultancies’ ability to be better than PR at attracting talent, respondents were split nearly 50-50 that this was not the case.
In other questions on the survey, though, it’s clear management consultancies are competing heavily with traditional PR firms, largely in the areas of digital and analytics. Conversely PR firms feel most confident in taking on management consultancies in the areas of earned media and creative.
