Designing PR Pros Draw upon Referrals Before Contracting Design

Your press kit would really pack a punch if you sprang for that die-cut folder. That annual report would feel so much swankier with a foil-stamped cover. Beautiful design can
be seductive and has been known to lure many a communications manager off-strategy and into the land of blown budgets. Plus, those pricey little project management snafus add up:
those extra proofs and unanticipated postage costs associated with mailing a 3-D invitation that's shaped like an armadillo. How can you reap the benefits of solid, strategic
design without losing your budget or your head? PR NEWS consulted experts in the field to offer these tips on sucessfully hiring and working with design firms: