Delta and Southwest Brands Fly High

Delta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to
the latest Corporate Brand Power study of the airline industry conducted by Corporate Branding LLC. Although UAL experienced a slight increase in brand reputation on the heels of
its announced merger with US Airways, the airline still falls low on the reputational totem pole, according to Jim Gregory, CEO of the branding consultancy. Alaska Airlines no
doubt continues to suffer turbulence in the wake of the Flight 261 crash, off the California coast in January.