Defining Ethical Healthcare Communication

Healthcare communication is becoming medical and ethical mush. No matter which issue tops the headlines, the evening news or the talking heads circuit, there's little
question that medical matters will always be a dominant theme. The public has an enormous appetite for health-related information. Unfortunately, this insatiable demand is
spurring an increase in the number of relentless, amoral, market-driven organizations shaping today's healthcare content. Factor in the competitive instinct of journalism plus
the persuasive impact of PR, and the result is a bland stew of daily information, which, when analyzed, more often than not provides little information of true significance to
consumers.