Wake-Up Call: What It Takes to Succeed at Branded Journalism
Tomas Kellner, Managing Editor, GE Reports, General Electric, @tomkellner, @GE_Reports

Media Pitching Tactics That Work
Evan Welsh, Senior Director, Global Corporate Affairs, SAP, @evwelsh
Raschanda Hall, Global Media Relations Manager, Business Wire, @RaschandaHall, @BusinessWire
Tina McCormack Beaty, Account Manager; New Business Development Lead, Porter Novelli, @TMStrategy, @PorterNovelli

Twitter Tactics That Build Relationships With Journalists
Brenda C. Siler, Associate State Director-Communications, AARP DC State Office, @AARPDC
Dennis Wharton, Executive Vice President of Communications, NAB, @AirWharton, @nabtweets
Johna Burke, EVP, BurrellesLuce, @gojohnab, @BurrellesLuce

Luncheon Keynote Presentation: How to Inspire Audience Participation With Digital Content
Emily Christner, VP & GM, Metacritic, CBS Interactive, @CBSi

How to Use the Right Metrics to Make Your Media Relations Initiatives More Successful
Barry Reicherter, Partner, Digital Insights, Finn Partners, @barryreich
Lawrence J. Parnell, Associate Professor and Program Director, Masters in Strategic PR, College of Professional Studies, The George Washington University, @GWPRmasters
Kathy Grannis, Senior Director, Media Relations, National Retail Federation, @NRFKathy
Diane Harrigan, Account Manager, MediaMobz, @PostcardsfromSF, @MediaMobz

Interactive Crisis Clinic: Working With the Media in a Firestorm
Myra Oppel, APR, Regional Communications Vice President, Pepco Holdings Inc., @PepcoConnect
Terry Sutherland, Director, Press Office, U.S. Small Business Administration, @SBAgov

“Social” Media Training: Managing Brand Reputation in the Mobile, 24/7 Universe
Jeff Joseph, Senior Vice President, Communications & Strategic Relationships, Consumer Electronics Association, @jajoseph, @CEA
Alison Woo, Digital & Social Media Strategy Corporate Lead, Bristol-Myers Squibb, @alisonwoo