Dear Reader,

Accurate measurement of public perception and consistent monitoring of potential crisis situations have never been more important to the wellbeing of your organization. Next
week, PR NEWS is proud to bring you "Measuring the Impact of PR on Your Bottom Line and Reputation." Our panel of experts will share their advice and experience on how to measure
before, during and after a crisis and how to use that information to develop powerful crisis communications strategies. Please join me and the staff of PR NEWS on Tuesday, Aug.
13, from 1:30-3 p.m. EST for this event. For more info, please visit