If you're heading to the Public Relations Society of America's annual conference Oct. 18-20 in Boston, you'll have ample opportunity to learn about how you should interface with the media as well as new trends affecting this business. Here, we highlight some sessions worth attending:
Monday, Oct. 19
11:15 a.m.-12:30 p.m.- "The Changing Definition of Media: How Convergence Affects PR," with Medialink CEO Laurence Moskowitz;
4-5:30 p.m. - Afternoon Exchange on Media Relations (Responding Proactively to Media Inquiries; New Ways to Reach the Media; Software Opportunities in Media Relations; Targeting the Most Effective Media).
Tuesday, Oct. 20
10:45 a.m.-12:15 p.m. - "Media Training - How to Deliver Compelling Messages to Increasingly Media Savvy Audiences," with Debbie Wetherhead, president of Wetherhead Communication.