David Michaelson, PhD, is a managing director at Teneo Strategy where he is responsible for all primary research, measurement and program evaluation. In this position he develops groundbreaking research techniques in measurement, content analysis systems and message development.
Dr. Michaelson is one of the leading and most respected experts in the world on public relations research, measurement and evaluation. He has over 30 years' experience conducting high quality, actionable research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T.
Along with Dr. Don W. Stacks, Dr. Michaelson is the co-author of "A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation," one of the leading university textbooks on communication measurement and was honored as an “outstanding textbook” in 2011 by the National Communication Association.
Dr. Michaelson has been awarded two Silver Anvils by the Public Relations Society of America, two honorable mentions for the best use of research by PRWeek and the Jack Felton Golden Ruler of Measurement Award from the Institute for Public Relations. He is a research fellow of the Institute for Public Relations and recipient of the Jackson, Jackson & Wagner Behavioral Science Prize, awarded for outstanding contributions to the research body of knowledge by the Public Relations Society of America. In 2009 he was named Public Relations Research Expert of the Year by PR News.