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Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65

Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction. | MORE »

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Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013. | MORE »

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Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets. | MORE »

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Infographic: State of Content Marketing 2013

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications. | MORE »

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More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

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Why Social Media is Important for Your Brand: Infographic

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally. | MORE »

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4 Methods to Help Your Brand Recover in a Recovering Economy

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate. | MORE »

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How Changes In Buyer Dynamics Impact PR Pros

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights. | MORE »

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Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace

Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research. | MORE »

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Recent Spate of PR Deals Reflects An Industry In Search of Scale

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still. | MORE »

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