Research

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Good Customer Service Proves Elusive

January 18th, 2011 by

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Americans’ Optimism on Economy Increases

January 18th, 2011 by

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?

Want to Dig Deeper Into SEO? Follow the Experts

January 10th, 2011 by

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.

Exploring the Veteran’s Mind to Achieve Campaign Success

January 10th, 2011 by

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

January 10th, 2011 by

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

January 10th, 2011 by

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the… Continued

Students Resist Marketing Tactics on Social Media

January 10th, 2011 by

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.

Tablet Sales to Soar, With iPad Leading the Charge

January 10th, 2011 by

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.