Research


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Branding/Rebranding

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of … | MORE »

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Charting The Industry: A New Era of Talent Management?

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true … | MORE »

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Charting the Industry: Digital Survey Results Reveal Insecurity

PR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results. … | MORE »

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Calling All Broadcasters

In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management … | MORE »

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Gossip About Gossip

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions … | MORE »

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Survey Results: Media Relations in Practice

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools … | MORE »

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How To…’Leave A Message After The Beep…’

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors … | MORE »

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Marketing and PR: Everything I Ever Needed to Know About Marketing I Learned In a Rock Band

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it … | MORE »

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Measurement Pulse

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what … | MORE »

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Wooing Gen Y: Recruiting/Retaining  Recent Grads Isn’t Child’s Play

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea … | MORE »

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