Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.
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Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative
The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by
A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.
Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.
The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news.
Twitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.
In Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks
â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18% …