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Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation. … | MORE »

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Technology 101

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to … | MORE »

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Internal CEOs Win Popularity Contest

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s … | MORE »

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Chew On This: Online Video Platforms Are The New Watercooler

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so … | MORE »

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Tech Investments

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new … | MORE »

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Digital Dangers

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as … | MORE »

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Web 2.-What?

A McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the … | MORE »

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Top Tech Trends

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped … | MORE »

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New Statistics On Media Investment

The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of … | MORE »

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They Don’t Call It A “Crackberry” For Nothin’

Every businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during … | MORE »

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