Research

Sheen a PR Master?

April 18th, 2011 by

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions.

One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

April 14th, 2011 by

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

Execs Wary of Sustainability Efforts

April 13th, 2011 by

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

Local News Going Mobile

April 13th, 2011 by

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

M&A Comms: Straddling the Line Between Too Much, Too Little Info

April 11th, 2011 by

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.

Traditional Advertising Remains Top Online Traffic Driver

April 5th, 2011 by

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.

Following Japan’s Crises, American Public Is Divided on Nuclear

April 5th, 2011 by

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.

New Managers Often Lack of Proper Training

April 4th, 2011 by

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

Retailers Proven Kings of Customer Service

April 4th, 2011 by

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

April 4th, 2011 by

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued