While more companies are investing in social and mobile initiatives, return on these investments remains unclear.
For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.
Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.
A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.
Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.
The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.