Research


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Customer Relations: It’s All The Rage

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has … | MORE »

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The "Boomer"ang Effect

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between … | MORE »

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Can’t Get No Satisfaction

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey … | MORE »

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Technology 101

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to … | MORE »

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Internal CEOs Win Popularity Contest

When it comes to replacing executives who have departed – an activity communications executives should be integrated into as it relates to succession planning – a Hay Group study of Fortune magazine’s list of America’s … | MORE »

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CEOs Are In The Dark When It Comes To Corporate Health

There’s some unsettling news on the corporate front when it comes to CEOs’ knowledge of the inner workings of their own organizations. According to a Deloitte Touche Tohmatsu survey, "In the Dark: What many boards … | MORE »

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Management Roadblocks

A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management’s effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The survey … | MORE »

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IT Risks are CEOs’ Worst Fear

According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their company’s greatest risk, ranked above natural disasters and terrorism. Only … | MORE »

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Managing Countries and Companies

Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country’s reputation. … | MORE »

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Chew On This: Online Video Platforms Are The New Watercooler

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the "video snacking" trend that’s sweeping through offices across the country, lunchtime is the new primetime, so … | MORE »

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