Research

Global Communication Functions Becoming the Norm

June 13th, 2011 by

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.

Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 7th, 2011 by

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.

Back to the Drawing Board for Internal Communicators

June 7th, 2011 by

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Event Communicators Prefer Face-to-Face to Virtual

May 31st, 2011 by

For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.

Women More Likely Than Men to Support Causes Through Social Media

May 31st, 2011 by

When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.

Twitter Watch: Followers of Best Workplaces

May 16th, 2011 by

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.

WOM Hurt By Recession 

May 16th, 2011 by

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.

Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

May 16th, 2011 by

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.

Brands Benefit from Mother’s Social Touch

May 16th, 2011 by

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.