Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.
Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.
Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.
People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.
Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.
Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?