Research


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WOM Hurt By Recession 

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings. | MORE »

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Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads. | MORE »

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Brands Benefit from Mother’s Social Touch

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers. | MORE »

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Charting the Industry: Social Media: Time is Not on Your Side

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities. | MORE »

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Small Companies Go Big on Social Media

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones. | MORE »

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Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

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Social Media Monitoring and Disciplining Soars

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place. | MORE »

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PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

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Exploring Organizational Relevancy 

How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers. | MORE »

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Social Web Is Driven By Content Sharing 

PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions. | MORE »

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