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Supermarkets and Computer Companies Tops in Public Perception

The public’s take on some of the nation’s largest industries has drastically changed since 2009,

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with the auto and airline industries experiencing the two greatest swings. | MORE »

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Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009, … | MORE »

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Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not. | MORE »

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Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. | MORE »

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Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The … | MORE »

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2011 Platinum PR Awards: Research & Measurement

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their … | MORE »

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include: … | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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