Research

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

Media Watch: Financial Coverage of Top Companies Takes August Dive

September 12th, 2011 by

In August 2011, all six of PRIME Research’s trackable reputation attributes regarding financial performance news coverage fell into the negative range for leading U.S. companies.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

September 12th, 2011 by

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

Aflac, Disney Included in Most Engaged Workplaces

August 29th, 2011 by

This list from I Love Rewards recognizes the top employers that have built workplace environments that cultivate employee engagement.

Quick Study: Aflac, Disney Included in Most Engaged Workplaces; Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

â–¶ Most Engaged Workplaces: I Love Rewards, an employee rewards and recognition company, announced its 50 Most Engaged Workplaces awards, recognizing employers that display leadership and innovation in engaging their employees. Eight elements are judged:… Continued