Research

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Quick Study: Bad Online Reviews Change Minds of 4 of 5 Consumers; U.S. Millennials Gloomier on Future Than Global Peers

September 12th, 2011 by

â–¶ It Pays to Keep Online Content Positive: New Cone research finds that four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online. Other study highlights include:… Continued

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Head Games: How Neuroscience, Psychology Principles Punctuate PR

September 12th, 2011 by

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR.

Aflac, Disney Included in Most Engaged Workplaces

August 29th, 2011 by

This list from I Love Rewards recognizes the top employers that have built workplace environments that cultivate employee engagement.

Quick Study: Aflac, Disney Included in Most Engaged Workplaces; Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

â–¶ Most Engaged Workplaces: I Love Rewards, an employee rewards and recognition company, announced its 50 Most Engaged Workplaces awards, recognizing employers that display leadership and innovation in engaging their employees. Eight elements are judged:… Continued

Quick Study: Aflac, Disney Included in Most Engaged Workplaces; Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

â–¶ Most Engaged Workplaces: I Love Rewards, an employee rewards and recognition company, announced its 50 Most Engaged Workplaces awards, recognizing employers that display leadership and innovation in engaging their employees. Eight elements are judged:… Continued

Cyber-Attacks Among Social Networks Increase

August 29th, 2011 by

Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?

Socia Media Users Suffering From New Malaise

August 22nd, 2011 by

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Quick Study: Few Companies Supremely Confident in Crisis Response; Social Media Users Suffering From New Malaise

August 22nd, 2011 by

â–¶ Crises Confidence Low: A survey of company executives conducted by Pillsbury Winthrop Shaw Pittman and Levick Strategic Communications finds that though 60% of respondents say their companies have a crisis plan in place, just… Continued