Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.
Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.