Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering
â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of …
Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, …
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.
Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.