Research


avatar

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

Comments Off

avatar

Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you. | MORE »

Comments Off

avatar

Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

Comments Off

avatar

Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

Comments Off

avatar

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere. | MORE »

Comments Off

avatar

Reaching for the Cloud: Basic Cloud Computing Applications

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately. | MORE »

Comments Off

avatar

Media Beat: Corporate Leaders Top Reputation Driver

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory. | MORE »

Comments Off

avatar

Teens Read Newspapers. Repeat: Teens Read Newspapers

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media. | MORE »

Comments Off

avatar

Earned and Paid Media Make Beautiful Branding Music

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends. | MORE »

Comments Off

avatar

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers. | MORE »

Comments Off