Research


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The Peril of Playing it Cool

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness. | MORE »

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Building Blocks for Your A-Team

When we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business. | MORE »

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3 Brands Winning the Battle for Views on YouTube

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.  | MORE »

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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.  | MORE »

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Brand Familiarity Across the Board

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
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Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

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Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

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PR Query: What Are Some of the Toughest Words to Spell?

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled … | MORE »

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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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