There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).
B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how …
Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.
The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.