Research

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

Get Emotional and Watch Fans Share Your Content More Frequently

June 29th, 2015 by

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee.

10 Twitter Chat Tips Sure to Spark Engagement

June 15th, 2015 by

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

Bake in PR Measurement First

June 15th, 2015 by

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

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3 SEO Tips to Win Attention for Your PR Content

June 8th, 2015 by

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

June 8th, 2015 by

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

The Week in PR, June 1- June 8

June 8th, 2015 by

The revenge of old media, the popularity of PR and IHOP’s new dish.

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4 Reasons Why PR Pros Can’t Ignore Online Video

May 27th, 2015 by

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

DATA IMAGE

How B2B Companies Are Converting Data Into Content

May 20th, 2015 by

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how… Continued