Research


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Abandon ‘Platform-First’ Approach to Social Media

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.  | MORE »

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Vested Interest

▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential | MORE »

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Social Media: Companies Wade Into the Talent Pool

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold. | MORE »

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Pew Study: Millennials Read More Books Than Older Generations

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials. | MORE »

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The Fickle Consumer

Even the most popular brands are not immune to rapidly changing consumer tastes.  | MORE »

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Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

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As Budget Season Begins, Pricing Models Attract Scrutiny

As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar. | MORE »

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Rate of Change

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story. | MORE »

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Infographic: When’s the Best Time to for PR Reps to Send Emails?

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »

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How To Craft a ‘Made in America’ Message

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate. | MORE »

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