Research

Live Wires

November 3rd, 2014 by

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

Banking on Social Media

October 27th, 2014 by

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.

Case Study: Real Estate Company Homes in on Paid-Earned Model

October 27th, 2014 by

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

How To Own the Content Marketing Budget

October 20th, 2014 by

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

Screen Test

October 20th, 2014 by

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

3 PR Tactics to Strategically Enable Sales Lift

October 20th, 2014 by

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.

Digital PR Awards: Blogger

October 13th, 2014 by

Blogger Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst,… Continued

Survey: Communicators Underutilize Video

October 13th, 2014 by

Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division.

Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

October 13th, 2014 by

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies