How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

How To Own the Content Marketing Budget

October 20th, 2014 by

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

Screen Test

October 20th, 2014 by

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

3 PR Tactics to Strategically Enable Sales Lift

October 20th, 2014 by

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.

Digital PR Awards: Blogger

October 13th, 2014 by

Blogger Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst,… Continued

Survey: Communicators Underutilize Video

October 13th, 2014 by

Nearly 77% of communicators said the use of online video as a messaging platform was underutilized, according to an exclusive survey conducted by PR News and PR Newswire’s MutliVu division.

Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

October 13th, 2014 by

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies

Resistance to Social Media Is Futile

October 6th, 2014 by

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.

Your PR Effort May Not Be Changing Anyone’s Mind

October 6th, 2014 by

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.

Sensational Stories Will Get Shared—And Also Get You in Trouble

October 2nd, 2014 by

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished?