There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing
A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.
PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.
Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher
A bad reputation can cost you dearly. Office workers lost some confidence in Q1.
A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.
The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.
Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.
Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the Pace
Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research.